Household Data Fields
Fields returned in the household object when a household match is found. Available fields depend on your Windfall plan.
Identification & Match Quality
windfall_id
string
Windfall's unique 32-character household identifier.
confidence
float
Match confidence score, 0.1 to 1.0. Higher values indicate a stronger match.
Wealth & Net Worth
net_worth
number
Estimated household net worth. Granularity at hundreds of thousands.
low_confidence_net_worth
number
Lower bound of the net worth estimate.
high_confidence_net_worth
number
Upper bound of the net worth estimate.
net_worth_last_calculated
date
Date the net worth was last calculated. Format: YYYY-MM-DD.
loan_to_value
float
Outstanding loans against property values, as a decimal (e.g. 0.15 = 15%).
Property & Assets
multi_property_owner
boolean
Household owns multiple properties.
rental_property_owner
boolean
Household owns a rental property.
boat_owner
boolean
Household owns a boat.
plane_owner
boolean
Household owns a plane.
Life Events
recent_mover
boolean
Household has moved in the last 6 months.
recently_divorced
boolean
Household has experienced a divorce in the last 6 months.
recent_death_in_family
boolean
Household has had a death in the last 6 months.
Philanthropy
philanthropic_giver
boolean
Household has given philanthropically in the last 60 months.
top_philanthropic_donor
boolean
At least $10K in philanthropic giving in the last 12 months.
philanthropic_cause
string[]
NTEE codes for causes the household supports (e.g. A = Arts, Culture, and Humanities).
regional_focus
string[]
Geographical focus of giving: Local, State, Regional, National, International.
donor_advised_funds
boolean
Household is associated with a donor-advised fund.
foundation_association
boolean
Household is associated with a foundation.
foundation_officer_trustee
boolean
A member of the household is a foundation officer or trustee.
nonprofit_board_member
boolean
A member of the household is a nonprofit board member.
Political
political_donor
boolean
Household has contributed to a political campaign in the last 60 months.
top_political_donor
boolean
At least $10K in political donations in the last 12 months.
political_party
string
Democrat, Republican, or Independent.
Financial Signals
money_in_motion
boolean
Recent SEC insider trading activity (at least $10K in the last 12 months).
liquidity_trigger
boolean
Household has had significant recent spend.
has_household_debt
boolean
Household has mortgages associated with it.
crypto_interest
boolean
Household has an interest in cryptocurrency.
small_business_owner
boolean
A member of the household is a small business owner.
trust_association
boolean
Household is associated with a trust.
Data Quality
primary_address_incorrect
boolean
Windfall has a more accurate address on file for this household.
The fields available to your organization depend on your Windfall plan. Contact us to learn about adding more household data fields.
Windfall updates its data on a weekly basis. Boolean field timeframes (e.g. “last 6 months”, “last 60 months”) can be customized based on your requirements.